Innovate
Event Proceedings.
Converting ideas to cash: the innovator's struggle
Good ideas are important but the true measure of innovation is defined by the scale of return on investment and the rate at which this is achieved. A good idea is only worth it if it addresses a particular market need - but how do you assess this at the outset? How do you create the right environment? How do you discriminate a good idea from a bad one? Which development path do you take to achieve market realisation? How do you mitigate the associated risks? This seminar explored an array of issues affecting the identification, protection, and deployment of intellectual property. Delegates heard practical experiences from industrialists that have successfully commercialised IP and have fostered an organisational culture that embraces innovation:
The Provexis story: challenges and lessons slides Stephen Franklin, Founder and Director, Provexis
(776kb)
Collaborative innovation at JAB Design slides Jonathan Butters, Managing Director, JAB Design
(1447kb)
Championing innovation at Jaguar slides Alan Walker, Financial Controller, Jaguar
(5140kb)